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Welcome to the World of Parenthood, from JOHNSON’S®. This is a whole new world, and we’d like to welcome you to it. Through all the bath-times, nappy changes, chaos and cuddle times, JOHNSON’S® is here to help you every step of the way, with the only products clinically proven to be as mild as water*.

Visit us on Stand F77 to speak to our skincare expert, learn calming baby massage techniques, try products from across the JOHNSON’S® range including TOP-TO-TOE®, BEDTIME, BUBBLE and WIPES, or just come to chat with other expectant and new parents. We look forward to welcoming you to the wonderful world of being a parent! Because this world isn’t like they say it is in the movies, it’s better.

In the meantime, for any ‘OMG I can’t do this’ moments, general expert advice, or more on our products, head to

*Applies to JOHNSON’S® TOP-TO-TOE® Baby Bath and JOHNSON’S® Extra Sensitive Baby Wipes. Based on published data.