Lullaby Trust

The Lullaby Trust

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The Lullaby Trust is delighted to have been chosen as the Official Charity partner for The Baby Show.

The Lullaby Trust is dedicated to saving babies’ lives. Their aim is to raise awareness about the evidence-based ‘Safer Sleep for Babies’ advice, which has been proven to reduce the chance of Sudden Infant Death Syndrome (SIDS). They also fund research to better understand sudden infant death and provide specialist bereavement support for families affected by the loss of a baby. 

Since The Lullaby Trust formed in 1971 they have been pivotal in reducing the rate of SIDS by 85%, however there is still much work to be done and we know that with greater awareness of SIDS then even more babies’ lives could be saved.

The Lullaby Trust will be reaching out to new and expectant parents at The Baby Show to raise awareness of Safer Sleep for Babies. Visit their Stand G83 to pick up their safer sleep information leaflets and their Product Guideline booklet to help you decide what to buy for your baby or bump at the show.

The Lullaby Trust will also be on stage every day at 4pm talking about safer sleep for babies and why it’s so important for all new parents to follow these guidelines.

If you wish to donate to The Lullaby Trust’s vital work or find out more about their exciting fundraising opportunities then visit

Categories:  Charity