The Lullaby Trust – Charity Partner

The Lullaby Trust

What We Do

The Lullaby Trust is dedicated to saving babies’ lives. We are the UK’s national leading baby charity working to prevent sudden and unexplained infant death (SIDS). Every year over 600 babies die suddenly and unexpectedly, of which approximately 250 deaths remain unexplained and will be attributed to Sudden Infant Death Syndrome (SIDS) or ‘cot death’ as it is more commonly known.

Since The Lullaby Trust formed in 1971 we have been pivotal in reducing the rate of SIDS by 85%, however there is still much work to be done and we know that with greater awareness of SIDS then more babies’ lives could be saved.

The Lullaby Trust promotes evidence-based ‘Safer Sleep for Babies’ advice, which has been proven to reduce the chance of SIDS. We also fund research to better understand sudden infant death and provide specialist bereavement support for families affected by the loss of a baby. 

Our current objective is to reduce sudden infant deaths in the UK to 150 by 2020. With the help of The Baby Show we are reaching even more new parents, taking us one step closer to achieving this goal. 

Francine Bates Chief Executive of The Lullaby Trust says

“Becoming a new parent is a wonderfully exciting time but it can also be overwhelming when trying to prepare for the arrival of a baby, especially when faced with the vast array of products on offer. We welcome people to come and talk to us at The Baby Show, for advice on safer sleep for babies and what items will help with this.

The Lullaby Trust is committed to reducing the number of babies who die from SIDS and we know that following safer sleep advice significantly lowers the risk of it occurring. Being the Official Charity Partner for The Baby Show is a great opportunity for us to reach new parents and mums and dads-to-be with our life saving advice.”

The Lullaby Trust at The Baby Show

The Lullaby Trust is delighted to have been chosen as the Official Charity partner for The Baby Show and have lots of exciting plans for the show!

There will be members of The Lullaby Trust’s information and advice team at the NEC show all weekend.  Drop round to stand G83 to ask them about safer sleep for babies and to pick up a copy of their product guidelines booklet – this is full of handy tips to help you decide what to buy for your baby or bump at the show. The Lullaby Trust will also be on stage every day at 4pm talking about safer sleep for babies and why it’s so important for all new parents to follow these guidelines.

To celebrate The Lullaby Trust’s national ‘Yellow Yourself’ campaign on the Friday 19th May, there will be a mini “photo booth” with yellow props on The Lullaby Trust stand, visit our stand to have a free photo session with your friends, family, baby or bump!

Excitingly The Lullaby Trust will also be running a competition at the show, open to anyone to enter! Visit Stand G83 to be in with a chance of winning almost a £1000 worth of goodies for your new arrival!

Supporting The Lullaby Trust

As a charity that receives no government funding we completely rely on the generosity of individuals and companies to continue our vital work. To find out more about The Lullaby Trust’s exciting fundraising opportunities or to donate then visit

The Lullaby Trust
The Lullaby Trust
The Lullaby Trust