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Our first show of 2025 at ExCeL London in early spring 07-09 March 2025.
ExCeL London
WHAT IS THE BABY SHOW ALL ABOUT
Key reasons to visit
The Baby Show
Visitors have the opportunity to learn from the UK's leading parenting and baby experts on everything from preparing for birth, weaning, breastfeeding, sleep, and first aid. Additionally, you can test out the very latest baby products at the best prices, and much more.
Expert information, advice and support
The Baby Shows with Lidl GB are home to the UK's leading baby and parenting experts, on hand to share their invaluable knowledge and advice.
Watch talks on the Live Talks Stage from a huge range of experts on topics such as birth, sleep, first aid, feeding and more.
Try, compare and buy from a huge selection of products at the best prices
Your one-stop shop to compare, try and buy from the UK's largest selection of newborn, parent, and baby products all under one roof. Exhibitors range from small boutiques to leading nursery brands. Great deals are available with our exhibitors 'show specials' and experts are on hand to help you to make informed choices.
Family Friendly Day Out
We understand that your purpose in coming to The Baby Show is to make life easier, so you can get everything you need in one go!
Facilities are provided to make sure your visit is pain-free whether you've got a bump or baby in tow including The Feeding Cafe and the Lidl Lupilu Baby Changing Area.
Brand highlights
Brands at The Baby Show
Our exhibitors vary from small boutiques to online stores and those not on the high street, as well as all the top well-known brands you would expect. See some of the brands we typically have on show.
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Support & community
We are here to support
you for the journey
Supporting your journey with helpful information from our exhibitors, speakers and The Baby Show team.
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General Questions
Q. When are the next Baby Shows?
A. There are four events a year. The next events are:
Q. What are the opening times of The Baby Show 2024?
A. Opening times for the next show at the London, Olympia Show are as follows:
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09:30 am - 5:00 pm Friday
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09:30 am - 5:30 pm Saturday
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09:30 am - 5:00 pm Sunday
Q. Why attend a baby show?
A. There are two main reasons for attending The Baby Show
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Products - a convenient and easy one-stop-shop for all the parent, newborn, and baby products that you could need. This includes expert product advice, plus the ability to handle and compare products, so you can choose the right ones to suit your family and budget.
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Advice - it's daunting being a new parent, so we have numerous sources of advice and information on hand at our shows, from live stage talks to product demonstrations from brands directly.
Q. Wouldn't it be easier to just buy the products I need online?
A. Whilst there are many products that are easy to understand and can be purchased online, there are many that are not!
Take a pram for instance, do you know which one is easiest for you to use, will fit in your car, and has the storage you need? Or a baby carrier, do you know which one is most comfortable for you and most suited to your lifestyle? There is nothing better than physically trying out, touching and looking at products before you buy.
There are many baby products that are best seen in person to find the one that suits you!
Q. Are products at The Baby Show more expensive than online?
A. Our exhibitors are keen to sell products at the shows and are aware this may not happen if their products are more expensive than online.
You will typically find that many of the exhibitors have special show discounts, so offering great value compared to online. Many of the large buggy, car seat and furniture brands offer best prices guaranteed. Many will deliver bulky items straight to your home too.
Q. Can children attend the shows?
A. Yes, we welcome all the family to our events and children 0-14 years can attend for free:
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They will still require a ticket for entry.
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If you have forgotten to book a child's ticket, these can be obtained upon arrival.
Q. How can I contact the event organisers?
A. Contact details below:
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Visit our Contact Us page
Ticket & Booking Queries
Q. When can I buy tickets and how much are they?
A. Tickets are currently available and their prices can be found by clicking on the links below:
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Olympia London 25-27 October 24 - NOT CURRENTLY ON SALE - SIGN UP FOR E-UPDATES, SPECIAL OFFERS & DEALS
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ExCeL London 7-9 March 25 - NOT CURRENTLY ON SALE - SIGN UP FOR E-UPDATES, SPECIAL OFFERS & DEALS
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NEC Birmingham 09-11 May 25 - NOT CURRENTLY ON SALE - SIGN UP FOR E-UPDATES, SPECIAL OFFERS & DEALS
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Manchester Central 7-9 June 24 - SIGN UP FOR E-UPDATES, SPECIAL OFFERS & DEALS
Q. Can I buy tickets on-the-door at the venue?
A. No, however, the online ticket box office will be open on the morning of the event should you decide to wait until then.
Please note that we often have 'early bird' offers, and our lowest ticket prices will always be available to subscribers.
Q. Can I buy tickets over the phone?
A. No, unfortunately, it is no longer possible to purchase tickets over the phone, so please book your tickets online,.
Book for Manchester Central, 7-9 June 2024
Q. After booking, can I change my ticket to a different day if I need to?
A. Yes, this is possible.
To do this contact our ticketing agent See Tickets, for links see our Ticket & Booking Queries FAQs on the relevant show page:
Q. With an e-ticket purchased online, do I need to bring a printout or show it on my smartphone?
A. We encourage you to show your ticket on your smartphone.
Please only bring a printout of our e-ticket if you do not have a smartphone.
Q. Can I get a free ticket for my carer?
A. Yes.
If the person you are attending with has a disability that restricts their ability to attend on their own and to the extent where extra support is required, you can purchase a carer ticket. Proof of disability is requested at the point of booking in order to obtain this ticket, so please have this available to upload. A carer ticket must be accompanied by a paying visitor.
Q. Can I exchange or refund my tickets?
A. Tickets are non-refundable and cannot be exchanged, transferred, or resold for commercial gain.
Visitor Accessibility
Q. Is there easy access for my buggy, pram, or stroller?
A. Yes, all our venues are specifically chosen to facilitate easy access, for further details please see your chosen venue: NEC Birmingham, Olympia London, ExCeL London, Manchester Central.
Q. Is there wheelchair access and wheelchair-accessible WCs?
A. Yes, our venues are also specifically chosen for very good wheelchair access along with wheelchair-accessible WCs. For further specific details please see your chosen venue: NEC Birmingham, Olympia London, ExCeL London, Manchester Central.
Q. Can I get assistance during my visit?
A. Assistance is available in all our venues from the venue's highly trained staff.
Q. Do the Live Talks Stages at the shows have hearing loop facilities?
A. Yes, hearing loop facilities are available at all live talk stages at all our venues.
Q. Are BSL interpreters provided for the Live Talks Stage?
A. We do aim to provide BSL interpreters, however, check our venues NEC Birmingham, Olympia London, ExCeL London, and Manchester Central prior to attending as this cannot be guaranteed.
Q. What parking facilities are available for Blue Badge holders?
A. This does vary between our venues, however, Blue Badge parking is provided at all. Please check our venues NEC Birmingham, Olympia London, ExCeL London and Manchester Central. prior to attending.
Q. Can I rent a wheelchair at your venues?
A: Wheelchairs are available at all our venues, however, please check our venues NEC Birmingham, Olympia London, ExCeL London and Manchester Central. prior to attending.
Q. Are there first aid rooms at the venues?
A. Yes, all our venues have suitable first aid rooms.
Exhibit at The Baby Show
Q. What options are there to exhibit at the Baby Show?
A. We offer a wide range of options from shell scheme stands to bespoke sponsorship packages to help you meet your objectives.
Q. Do you offer space-only stands?
A. Yes, space-only stands are available with no shell included, the prices typically include a service charge and public liability insurance (removed with proof of cover).
Q. Are shell scheme stands available?
A. Yes. Shell scheme stands are also available, the prices typically include a service charge and public liability insurance (removed with proof of cover).
Q. Where can I get more information about exhibiting at The Baby Show?
A. Please see our relevant pages: