Alexandra ‘Binky’ Felstead is most famous for starring in E4’s BAFTA award winning hit show Made In Chelsea. She was named Alexandra at birth, but her parents soon nicknamed her ‘Binky’, and the name has stuck ever since.

Binky is one of Made In Chelsea’s most loved characters due to her girl next door image, rollercoaster love life and loveable nature. She has quickly become one of the nation’s best known reality stars and has even had her own spin off series ‘Educating Binky’.

Since starring in Made In Chelsea, Binky’s career has gone from strength to strength and she has gone on to endorse a series of high profile products and campaigns with consumer brands such as Rimmel, Sunkissed, Cadbury’s, Extra, Lenovo, Danone, Sure, St Ives Skincare and Easilocks. Binky also had her autobiography, Being Binky: My Life In Chelsea, published at the age of 23.

Binky launched her own clothing line with In The Style in August 2015 and has since had huge success, resulting in her most recently expanding her range to also include swimwear. The Binky X Range exceeded all its targets and is now being considered for retail.

Binky has signed with Select Models, and in the last few years has been focusing hugely on her fitness goals. Binky is currently the UK Ambassador of Reebok Women.

Binky shocked the world by announcing her surprise pregnancy with boyfriend Joshua Patterson. In June 2017, they welcomed a beautiful daughter named India, which was documented in her two-part reality series on E4, ‘Born In Chelsea’. Binky is a very natural mother, she’s confident in herself, and she’s not afraid to speak out against some of the issues mothers face. This approach has provided Binky with different and exciting opportunities in the mummy market; including being an ambassador for My First Years and Cybex.

Binky is now combining her love of motherhood with her love of fitness in Mummy Tribe.

Mummy Tribe is a fitness and wellness retreat aimed at mothers in all stages and across all areas of their parenting journey. Mothers can nourish their minds, replenish their bodies and acquire the knowledge and skills they need to navigate motherhood together, all whilst their baby is being cared for by a qualified and professional childcare team. Binky and the Mummy Tribe team are working with some of the most exciting talent and brands to bring mothers everything they need to power up and pass the power on.

You can register your interest for Mummy Tribe at


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