Steph started Don't Buy Her Flowers focused on gifts for new mums; the idea came after she had her first baby and as she sat on the sofa feeling weepy, overwhelmed and sore, beautiful bouquets kept arriving. While grateful to lovely family, friends and colleagues, it struck Steph as bonkers that the go-to gift when someone doing more caring than they've ever done in their life is another thing to care for. With a following created by her blog Sisterhood (and all that), an honest account of motherhood and relationships and life as a grown up, the business was met with huge support that crashed the website at launch.
Don't Buy Her Flowers has expanded to cover many different occasions, from get well to birthdays, and has employees! Steph is married to Doug and they have three children Buster (7), Mabel (5) and baby Frank. She is a massive believer in the sisterhood and the idea that we're all in this together because none of us really knows what we're doing.