About Us

The Baby Show is the UK’s leading pregnancy & parenting event series, taking place annually in 3 venues and attracting a combined audience of almost 70,000 visitors.

A unique family-friendly shopping and advice experience, the show features 1000s of products and 100s of brands and the opportunity to hear from and meet some of the UK’s top parenting experts.

From pushchairs to nursery ideas, maternity fashion to healthcare, our experts are on hand to help you make the right choice for your growing family.


The Baby Show highlights include:

Expert Information and Advice - Parenting Experts | Breastfeeding, Sleep, Nutrition & Weaning Advice

Superb Shopping - Outstanding Choice & Value | Leading Brands | Latest Innovations | Product Specialists

Family Fun - Baby Photography | Daily Fashion Shows | Competitions and Giveaways

Essential Facilities - Feeding Area | Crèche | Changing Area | Shop & Drop and Collect-by-Car Service


Everything you need for bump, baby & you

The Baby Show Olympia

The Baby Show Olympia London, 20 - 22 October 2017

The Baby Show ExCeL, 2 - 4 March 2018

The Baby Show NEC, 18 - 20 May 2018