It’s here - the most extraordinary and memorable chapter of your life! Finding out you're pregnant can be an exciting but overwhelming time, even just thinking of all the things you need to buy for your baby. Where do you start?

Worry not, Project Baby Magazine have years of experience in helping new parents prepare for the big arrival. Take a look at our ‘buying guide’ exclusive to The Baby Show with Lidl GB at The Excel, London.

Natasha (Editor of Project Baby) says: “You need an assortment of baby products, why go to 10 shops when you can visit them all under one roof at The Baby Show? Your one-stop shopping experience but with a twist; The Baby Show is more than just a shopping trip. The Baby Show is littered with experts from every field. Take a seat at the ‘Live Talks’ to meet a host of experts ranging from education to sleep and feeding. Top your trip off with a visit to the buggy specialists on hand to help test and choose your new set of wheels. You will leave feeling more prepared than ever to meet your little bundle of joy”

Dads - Let me introduce you to the ‘TFK Mono 2’ - This wins our Dads’ fav competition (if we had one…) because not only is it easy to assemble and convenient, but it can accommodate both newborns and toddlers. (IMPORTANT SIDENOTE - You can attach a skateboard!) How cool is that?

Mums - If you’re looking for hands-free pumping to begin your ‘breastfeeding journey’ - be sure to check out the ‘MAM Move Wearable Breast Pump’.

If you are looking for your perfect play-mat, then you have got to check out ‘FoldiMats’ featuring the stand-out handy folding grooves that make it as easy as ever to transport to the in-laws for their baby sitting duties.

Changing bags (arguably priority No.1 on the baby-buying lists) and the one brand making waves in the industry is Finnson. With their eco-friendly but super stylish changing bags keeping mum & dad stylish without compromise.

Ahead of the inevitable long nights, you’re going to need to be comfy, I would recommend IL TUTTO for the most elegantly stylish and conveniently comfortable nursing chairs.

Falling pregnant should not go hand in hand with a fall in style, to maintain your elegance - Have a look at Seraphine. I absolutely love their 3-in-1 coats that saw me through pregnancy perfectly.

On the topic of elegance, you need the perfect hospital-exit outfit? Rosa & Blue have some absolutely gorgeous prints, that are all hand drawn.

Last, but certainly not least - Etta Loves will be at The Baby Show with their stunning swaddles and muslin cloths. Now, not only do you need plenty of muslin cloths when raising your new Pride-and-joy but Etta Loves are scientifically proven to encourage cognitive development for your newborn. It’s all in the patterns…

Make sure you pick up a goody bag whilst at the show - featuring your copy of Project Baby to help navigate your new project.

Have fun,

Tash x