Olympia, London
23-25 OCTOBER 2026
EXPLORE THE SHOW
Why attend...
1000+
Products with best prices guaranteed
350+
Leading brands to try, compare & buy from
Free
Expert advice & family friendly facilities
500+
Discounts & demos on Buggies, Car Seats, Cots & More
Brands at The Baby Show
Our exhibitors vary from small boutiques to online stores and those not on the high street,
as well as all the top well-known brands you would expect. See some of the brands we typically have on show.
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Got Questions?
Q. When are the next Baby Shows?
A. There are three events a year. The next events are:
Q. What are the opening times of The Baby Show 2026?
A. Opening times for the next show at Olympia, London, are as follows:
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09:30 am - 5:00 pm Friday
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09:30 am - 5:30 pm Saturday
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09:30 am - 5:00 pm Sunday
Q. Why attend a baby show?
A. There are two main reasons for attending The Baby Show
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Products - A convenient one-stop shop for parent, newborn, and baby products, including expert advice and the chance to test before you buy.
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Advice - From live stage talks to brand demos, there’s a wealth of support for new and expecting parents.
Q. Wouldn't it be easier to just buy the products I need online?
A. Not always. Some items like prams or carriers need to be handled and tested in person to see what suits your needs best. The Baby Show lets you compare products, ask questions, and make informed choices.
Q. Are products at The Baby Show more expensive than online?
A. No. Many exhibitors offer special discounts and guarantees. Bulky items can often be delivered straight to your home.
Q. Can children attend the shows?
A. Yes, children aged 0-14 can attend for free with a ticket, which can be obtained in advance or on arrival.
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They will still require a ticket for entry.
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If you have forgotten to book a child's ticket, these can be obtained upon arrival.
Q. How can I contact the event organisers?
A. Contact details below:
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Visit our Contact Us page
Q. What facilities and features can I expect at The Baby Show?
A. You’ll find a full suite of family-friendly amenities including a Baby Changing Area, Baby Feeding Café, and a Meditation Station. There’s also a Buggy Testing Track to try out strollers in real-life conditions.
Q. Which top brands and baby wear will be on show?
A. Expect over 350 leading and boutique brands showcasing baby wear, travel systems, pregnancy pillows, car seats, nursery items, and more.
Q. Will there be expert advice and talks available?
A. Yes, live sessions with parenting and pregnancy experts cover safer sleep, sleep tips, feeding, child first aid, and more.
Q. How does The Baby Show address safer sleep and baby safety education?
A. Key sessions and exhibitors focus on safer sleep practices, babyproofing, and emergency first aid to support new parents.
Q. Can I test and evaluate travel systems and buggies?
A. Yes, the Buggy Testing Track lets you trial different buggies and travel systems to find the right one for your lifestyle.
Q. When can I buy tickets and how much are they?
A. Tickets are currently available and their prices can be found by clicking on the links below:
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Olympia, London 23-25 October 26 - CURRENTLY NOT ON SALE - SIGN UP FOR E-UPDATES, SPECIAL OFFERS & DEALS
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Excel London 5-7 March 27 - CURRENTLY NOT ON SALE - SIGN UP FOR E-UPDATES, SPECIAL OFFERS & DEALS
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NEC Birmingham 7-9 May 27 - CURRENTLY NOT ON SALE - SIGN UP FOR E-UPDATES, SPECIAL OFFERS & DEALS
Q. Can I buy tickets on-the-door at the venue?
A. No, however, the online ticket box office will be open on the morning of the event should you decide to wait until then.
Please note that we often have 'early bird' offers, and our lowest ticket prices will always be available to subscribers.
Q. Can I buy tickets over the phone?
A. No, unfortunately, it is no longer possible to purchase tickets over the phone, so please book your tickets online.
Q. After booking, can I change my ticket to a different day if I need to?
A. Yes, this is possible.
To do this contact our ticketing agent See Tickets, for links see our Ticket & Booking Queries FAQs on the relevant show page:
Q. With an e-ticket purchased online, do I need to bring a printout or show it on my smartphone?
A. We encourage you to show your ticket on your smartphone.
Please only bring a printout of our e-ticket if you do not have a smartphone.
Q. Can I get a free ticket for my carer?
A. Yes.
If the person you are attending with has a disability that restricts their ability to attend on their own and to the extent where extra support is required, you can purchase a carer ticket. Proof of disability is requested at the point of booking in order to obtain this ticket, so please have this available to upload. A carer ticket must be accompanied by a paying visitor.
Q. Can I exchange or refund my tickets?
A. Tickets are non-refundable and cannot be exchanged, transferred, or resold for commercial gain.
Q. Is there easy access for my buggy, pram, or stroller?
A. Yes, all our venues are specifically chosen to facilitate easy access, for further details please see your chosen venue:
Excel London, NEC Birmingham, and Olympia, London.
Q. Is there wheelchair access and wheelchair-accessible WCs?
A. Yes, our venues are also specifically chosen for very good wheelchair access along with wheelchair-accessible WCs. For further specific details please see your chosen venue: Excel London, NEC Birmingham, and Olympia, London.
Q. Can I get assistance during my visit?
A. Assistance is available in all our venues from the venue's highly trained staff.
Q. Do the Live Talks Stages at the shows have hearing loop facilities?
A. Yes, hearing loop facilities are available at all live talk stages at all our venues.
Q. Are BSL interpreters provided for the Live Talks Stage?
A. We do aim to provide BSL interpreters; however, check our venues: Olympia, London, Excel London, and NEC Birmingham, prior to attending, as this cannot be guaranteed.
Q. What parking facilities are available for Blue Badge holders?
A. This does vary between our venues; however, Blue Badge parking is provided at all. Please check our venues: Olympia, London, Excel London, and NEC Birmingham, prior to attending.
Q. Can I rent a wheelchair at your venues?
A: Wheelchairs are available at all our venues; however, please check our venues: Olympia, London, Excel London, and NEC Birmingham, prior to attending.
Q. Are there first aid rooms at the venues?
A. Yes, all our venues have suitable first aid rooms.
Q. What options are there to exhibit at the Baby Show?
A. We offer a wide range of options from shell scheme stands to bespoke sponsorship packages to help you meet your objectives.
Q. Do you offer space-only stands?
A. Yes, space-only stands are available with no shell included, the prices typically include a service charge and public liability insurance (removed with proof of cover).
Q. Are shell scheme stands available?
A. Yes. Shell scheme stands are also available, the prices typically include a service charge and public liability insurance (removed with proof of cover).
Q. Where can I get more information about exhibiting at The Baby Show?
A. Please see our relevant pages:
Read our articles
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