Sponsors & Partners at ExCeL London

Our headline sponsor, Lidl GB, is proud to offer all the essentials to help you and your baby through those early ages and stages. Their award-winning baby range, Lupilu, has the lot for tots including nappies, nutritious meals, snacks and purees. All at tiny Lidl prices.

So, if you need to make a quick pit stop at the show, just waddle over to the Lupilu Baby Changing Area where you can change your baby or toddler in a clean, safe space – plus, help yourself to complimentary award-winning nappies and wipes.

.

With more than 24 years of history behind it, Nursery Today is the UK's leading monthly nursery industry news and new product website and magazine.

Bounty supports families in the transition to parenthood, through each key life stage, from pregnancy to birth to toddler to pre-school. Their aim is to be the first place new mums turn to for advice, help, reassurance and information. 

As well as providing new mums with the timely advice and expert knowledge new mums need, Bounty introduces carefully chosen products and services to mums that can be invaluable through the different key stages; filled with free samples, money-off vouchers, and useful information, plus free guides offering practical, up-to-date information, advice, and guidance from pregnancy and beyond.

In supporting mums, Bounty also support the healthcare professionals caring for them, by operating as a responsible and giving commercial business. And, like any parent, we’re extremely proud of our whole family.

Over the past 27 years, Emma's Diary's mission has been to make sure that every mum-to-be and new parent has the information and tools needed to provide you with the support to make those important decisions.

Emma’s Diary support every mum through her amazing, personal experience of pregnancy, birth, and early motherhood.

Joie are a family-first kind of company, driven by the simple joys of childhood. To us, it’s all about being together, whether out and about and on the road, or cosy at home and around the table.

Our high-quality baby gear is versatile and loaded with features that grow right along with little ones. Our extensive, award-winning product line is intentionally designed with “simply brilliant” features in mind – making life with children less work and more fun.

Make sure you head down to the Joie stand to see your favourite Joie products, catch up with the Joie experts and take a break in The Baby Show Café with Joie.

My Expert Midwife is a dedicated team of midwives helping individuals navigate the physical and emotional aspects of pregnancy, childbirth, recovery, and the journey of becoming a new parent. Their comprehensive support encompasses everything from addressing pregnancy-related challenges to newborn care.

Their in-house midwives craft each aspect of their offerings, spanning from their acclaimed natural skincare solutions to their evidence-based blogs, resources, and antenatal classes. With a focus on authenticity, every product addresses genuine issues identified by these experienced midwives during their care for expecting parents.

Emphasizing a holistic problem-solving approach, they provide a 360-degree solution for every product they introduce. Their offerings are complemented by a wealth of informative resources, including guides, checklists, blogs, e-books, and webinars.

Stokke® is a Norwegian company that is recognized worldwide for best-in-class solutions for children. For over forty years, we've combined our passion for Scandinavian design with the ability to challenge the ordinary and make beautiful products that nurture family bonding.