PIONEERS IN CAR SEAT SAFETY REINVENT FORWARD FACING TRAVEL FOR CHILDREN UNDER FOUR

• CYBEX transforms the world of car safety as the Anoris T i-Size is awarded the best child car seat ever tested in its class, according to Child Safety Testing ADAC
• Latest results confirm innovative full body airbag technology demonstrates a better safety performance even when compared to rear facing seats
• Announcement comes as ‘Child Seat Safety’ experts have found that 58% of parents do not currently follow car seat safety guidance, often choosing for their children to travel front facing before the recommended age

Innovators in car seat technology, CYBEX has set new industry standards once again as the Anoris T i-Size is announced as the safest car seat ever tested in its class, according to Child Safety Testing organisation, ADAC. The first car seat of its kind to have integrated full body airbag technology achieved an unprecedented overall score of 1.5 as well as a top score of 0.9 in crash safety and 1.2 in the overall ‘safety’ category.

The recently launched Anoris T i-Size has been developed over the last 15 years by CYBEX founder Martin Pos, who has been dedicated to designing a car seat that offers all round protection to children even in forward-facing seating positions.

Martin Pos says: “For decades, airbags have been part of the safety equipment in vehicles designed to protect adults from serious injuries in the event of an accident, however this hasn’t been the case for children. Due to the tireless work and dedication of our development team and the availability of new technologies, we are proud to receive clear recognition from ADAC for our latest innovation. Thanks to its forward-facing capabilities, we are confident that a seat of this kind will transform the world of car seat safety.”

The recognition from ADAC comes at a time when Child Seat Safety, independent advisors to the UK car seat industry, retail, Government, emergency services and consumers, announced their latest research specifically analysing the direction of all car seats for all children aged four and under. Out of 2,000 car seats that were surveyed, more than 1 in 4 (26%) children were found to rearward face whilst 74% travel forward facing. 2% were found to be on unsuitable booster seats, 17% on high back boosters and sadly 1% were not restrained at all.

Commenting on the results of the survey, Julie Dagnall, Director of Child Seat Safety says: “The law states that a child should travel rearward facing up to 15 months and 76cm, whilst nursery industry guidance recommends that parents continue with rearward travel until their children are at least four years old and if possible six. Alarmingly, our research has revealed that 58% of children were found to already be forward facing at 2 ¼ years of age despite their seats accommodating rearward facing up to four years.

“Parents often move to forward facing travel due to a range of factors, including ease of travel, confidence that their little one is more robust and no longer a small baby and even travel sickness. At Child Seat Safety we have a responsibility to ensure parents understand that they should be transporting their children in the safest possible way. The development of the Anoris T i-Size and its full body airbag technology means that parents can have the confidence to return to forward facing travel, with the peace of mind that their child is secure and suitably protected in the event of a frontal impact.”

About the Anoris T i-Size:

In a conventional front-facing car seat, a child is secured using harness straps so that in a frontal collision the head is thrust forward. To combat this, the airbag integrated into the Anoris T i-Size’s impact shield protects both the fragile head and neck. The airbag is activated in milliseconds, opening to a C-shape in front of the child. The full body airbag provides approximately 50% more protection in the event of a frontal collision than traditional forward-facing child seats with a harness system, while still offering the same degree of protection as rear-facing seats.

Thanks to the front-facing orientation of the Anoris T i-Size, parents can fully interact with their children, seeing and communicating with them through the rear view mirror, thereby increasing passive safety and maintaining the driver’s focus whilst front-facing. In addition, the Anoris T i-Size is more comfortable on longer car journeys offering sufficient freedom of movement even for larger children up to 6 years old (2 years longer than a comparable conventional car seat). Even on trips lasting several hours, older children have room to stretch their legs without feeling constrained. The Anoris T i-Size is easy to install and actively supports parents in ensuring optimal installation with LED indicators and audio signals. In addition, an onboard safety assistant informs parents if any link in the safety chain has been missed while getting the child secured in the car seat.

The seat, approved according to the UN R129/03 standard, is suitable for children up to the age of six. It grows with children thanks to its simple and intuitive adaptability, starting from a height of 76cm and going up to a height of 115cm and a maximum of 21kg. Parents can choose between three sitting and lying positions for their child

The Anoris T i-Size is available in selected independent retailers and at Mamas & Papas. RRP £599.95

For more information on the CYBEX Anoris T i-Size and the test results, click here.

 

ENDS

Established in 2005, CYBEX has been globally renowned for their iconic design, innovative technology, easy functionality and superior safety features on all their products for stylish adults embarking on parenthood.

 

In early 2014, the German company CYBEX fused with Goodbaby International Holding Limited. The group is one of the leading enterprises for the development and production of child and teen goods.