Dotty Fish have always believed in providing quality baby shoes at affordable prices. This was the reason Dotty Fish was set up by Helen back in 2006 when she had two young children under two and still holds true today. Our shoes are designed for growing little feet by our talented team in our UK offices. They have been put through their paces by the experts at The London Podiatry Centre and are podiatry approved. The leather is tested to ensure it is safe for babies and young children and meets REACH standards. Dotty Fish are members of BLC, a British based leather testing lab who advise us on best practice. All of this for a retail price from just '12.99 including postage.

At Dotty Fish we are big on reducing our footprint and so all orders are sent out using our sustainable paper mailing bags. They look fabulous when they arrive in the cutest little Dotty Doodle bag and our shoes also come in a drawstring gift bag. Ideal as a gift that babies love and parents' treasure. We love being part of the memory of little ones first steps.

Katy, a mum has said 'We found these shoes to be made of excellent quality and of robust nature for everyday use with the added luxury of being soft enough for comfort. I appreciated the sustainability of the packaging especially important today and in protecting the environment. We both liked that Georgie could put them on and off herself excellent for developing independence skills. Being approved by professionals such as podiatrists was extremely comforting that using daily would not cause any harm to her growing feet, bones, and ligaments in feet. I would definitely consider purchasing again in future.'

All our shoes, slippers and sandals feature our signature non-slip suede sole as well as an elasticated ankle trim, so shoes don't get kicked off. Parents are always commenting on how well our shoes stay on even the wriggliest of little feet.

Our award-winning shoes have achieved the Bizzie Baby Gold award two years in a row and the feedback and reviews have been amazing. Deanna reviewed them for her 19-month-old daughter and said 'The packaging was lovely, they really went the extra mile in presentation. My daughter loved the dot design and loved to point at them. I loved the durability and how easy they are to put on.'

Together with our soft sole range we also have Shimmy Shoes, our rubber soled baby shoes. These shoes incorporate all the same principles as our soft sole shoes but have a flexible rubber sole for added traction when toddlers are venturing outside. Perfect for pottering around in the garden and ideal for those just finding their feet.

Helen Chapman, Founder and CEO of Dotty Fish said 'As a mum of two I know only too well how expensive baby shoes can be. That is why I set up Dotty Fish when my two were still babies. I am extremely proud of how far we have come in terms of research and development while still being able to sell our soft leather baby shoes at a price parents can afford. As I always say, you can never have too many shoes!'

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Please come and chat to us at stand E46. For more information or to arrange samples please email ruth@dottyfish.com or give me a call on +44 7919557024. For our full range of soft leather baby shoes, sandals, slippers and first walking shoes together with baby accessories please visit www.dottyfish.com.