Press Release - The Peaceful Sleep Company
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PRESS RELEASE: FOR IMMEDIATE RELEASE
The Trusted Guide to Understanding Your Baby’s Sleep—
Right From the Start
Why preparing for sleep is just as important as preparing for birth
Sleep deprivation is one of the toughest parts of new parenthood—yet it’s rarely something expectant parents are supported to prepare for. That’s why baby and child sleep consultant Laura Halsey, founder of The Peaceful Sleep Company, created the Digital Prenatal Sleep Pack—a fresh, holistic guide to help expectant parents understand and support their baby’s sleep from day one.
More than 60% of new parents experience mental health challenges in the first year reports NCT—and sleep deprivation is one of the key triggers.
What’s more, according to surveys over 80% of parents say baby sleep is their biggest stressor in early parenthood.
“Parents often say, ‘If only I’d known this before the baby arrived,’” says Laura Halsey. “The idea that we should just ‘figure out sleep as we go’ often leaves families feeling stressed, exhausted, and overwhelmed. But with a little preparation, you can feel empowered from the very beginning.”
The conversation around postpartum mental health is growing—but practical tools for prevention are still limited. By focusing on sleep education before baby arrives, The Peaceful Sleep Company hopes to change that narrative, helping parents feel better equipped, more connected, and less alone from day one
The Digital Prenatal Sleep Pack
This on-demand course includes 42 short, supportive videos that guide expectant parents through:
- Understanding newborn sleep rhythms
- The truth about sleep regressions
- Setting up the right sleep environment
- Building realistic expectations
- Gentle, responsive ways to support your baby
- And much more…
No rigid routines. No pressure. Just clear, science-backed guidance that works with your baby and your instincts.
What Parents Are Saying
"This pack completely changed how I approached sleep as a first-time mum—I felt confident, calm, and informed before my baby even arrived."
— Rosie, first-time parent
"We have come away from the course with a sense of calm about our upcoming sleep journey."
— George & Emma, first time expectant parents
About The Peaceful Sleep Company
Founded by holistic baby and child sleep consultant Laura Halsey, The Peaceful Sleep Company supports families from birth through to age 5. With a strong focus on emotional wellbeing and parent-led choices, the brand offers 1:1 coaching, workshops, and online tools that help parents feel calm, confident, and connected—day and night.
Meet The Peaceful Sleep Company at The Baby Show
Laura Halsey will be exhibiting at The Baby Show NEC Birmingham, where attendees can explore the Digital Prenatal Sleep Pack in person and chat 1:1 about baby sleep support.
Visit Stand E35 to learn more and grab an exclusive show-only offer.
Try It Now
The Digital Prenatal Sleep Pack is available at:
https://www.thepeacefulsleepcompany.co.uk/digital-pack
Exclusive Baby Show Offer: Get £10 off with code BSTEN – valid for a limited time!
Press Contact:
Laura Halsey
media@thepeacefulsleepcompany.co.uk
Instagram: @thepeacefulsleepcompany