London, UK, February 2025. Parents struggling with sleepless nights have an exciting reason to visit The Baby Show at ExCel London from 7-9 March 2025. The Sleep Nanny®, the UK’s trusted expert in baby sleep, is gifting every new Sleep Nanny® app subscriber a luxurious Sleep Essence Candle or Spray, a beautifully crafted sensory sleep aid designed to help babies (and parents!) relax into a restful routine. 

As a headline speaker at the event, Sleep Nanny® founder and internationally renowned sleep expert Lucy Shrimpton will deliver her must-see keynote, "It Starts With Sleep," on Saturday, 8 March. In this powerful talk, she will share essential insights on how sleep impacts a baby’s development, emotions and family wellbeing, arming parents with the knowledge they need to create healthy sleep habits from the start. 

"The early months of parenting can feel overwhelming, especially when sleep deprivation kicks in," says Lucy Shrimpton. “That’s why we’re not just offering advice, we’re giving parents a tangible sleep solution to take home alongside the sanity-saving content inside our app.” 

Sanity-Saving Sleep Support for Parents 

The Sleep Nanny® app is a game-changer for tired parents, offering expert-led sleep plans, step-by-step troubleshooting and on-demand guidance to help navigate sleep regressions, night wakings and early starts. It’s packed with reassuring, easy-to-follow advice to help parents manage disturbed sleep, tricky nap transitions and the emotional rollercoaster of newborn life. 

At The Baby Show, visitors can subscribe to the app for just £19.99 and receive a free Sleep Essence Candle or Spray (RRP £25), a gift designed to enhance relaxation and support a peaceful sleep environment for the whole family.

Sanity-Saving Sleep Support for Parents 

The Sleep Nanny® app is a game-changer for tired parents, offering expert-led sleep plans, step-by-step troubleshooting and on-demand guidance to help navigate sleep regressions, night wakings and early starts. It’s packed with reassuring, easy-to-follow advice to help parents manage disturbed sleep, tricky nap transitions and the emotional rollercoaster of newborn life. 

At The Baby Show, visitors can subscribe to the app for just £19.99 and receive a free Sleep Essence Candle or Spray (RRP £25), a gift designed to enhance relaxation and support a peaceful sleep environment for the whole family. 

Event Details: 

�� The Baby Show, ExCel London 

�� 7-9 March 2025 

�� Lucy Shrimpton’s Keynote: Saturday, 8 March – “It Starts With Sleep”

�� Free Gift: Subscribe to the Sleep Nanny® app at the show and receive a Sleep Essence Candle or Spray 

With thousands of new and expectant parents attending The Baby Show, Sleep Nanny® is set to be a standout feature of the event, offering a combination of expert guidance and practical sleep solutions to help parents reclaim rest and confidence. 

For media inquiries, interviews or press passes, please contact pr@sleepnanny.co.uk or call 07700 100621.