Press Information – for immediate release.
The Smart Wish List App That Will Save Consumers Hundreds This Christmas

Introducing, the multi-award-winning smart wish list app, Basket, that alerts consumers in real-time of price-drops, potentially saving Christmas shoppers over £50 million this season.
With the holidays just around the corner and the festive adverts ramping up a notch, there are loads of apps out there pushing gift-buying, but Basket wants to push shopping consciously and revolutionise the industry.
So how does it work?
Shoppers can bookmark potential purchases from any online retailer and organise them in a single space. The Basket companion app will then inform them of price drops or any discounts available on their items.
Following on from Basket’s latest survey with its users:
- 95% of users feel more organised
- 97% of users would recommend Basket
- 91% of users saved time shopping online
- 83% of users saved money shopping with Basket
Every day over £1 million worth of products are added to Basket from over 5,000 retailers that are in partnership with the money-saving app. Retailers include:
Amazon UK, Nike, John Lewis, H&M, IKEA and the list goes on.
Lex Deak, CEO and Co-Founder of Basket comments: “Our app currently has over 180,000 users signed up in the UK alone, and the aim is to continue to revolutionise the online shopping experience for consumers.
“We believe that this more targeted approach will mean consumers are more likely to go ahead with purchases, and less likely to make returns due to better and more considered decision-making. In turn, this will benefit retailers, who can face shopping
basket abandonment rates of up to 75% in some circumstances, and less time and money spent on dealing with returned goods. We believe that BASKET is the
revolutionary tool to ensure that consumers feel secure and happy with the choices in their basket – it’s the future of e-commerce.”
The BASKET app launched in 2022 with investors including, Lightbank, the VC firm founded by Groupon co-founder, Eric Lefkosky, as well as co-founder and CEO of Worldfirst, Jonathan Quin, Mumsnet founder and CEO, Justine Roberts, plus the most recent investor - James Watt of Brewdog.BASKET is available to download as a browser extension for Chrome, Edge, Firefox and Opera. It can also be downloaded as an app to iOS, Android and Web.
Find out more by visiting www.trybasket.com

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About Basket
Basket, available as both an app and browser extension, simplifies online shopping by
consolidating items from various websites into one streamlined platform. It offers shopping tools like price drop notifications and easy list-sharing, enhancing both organisation and