The Hugoo nurture sweatshirt... made for adults, designed to stimulate little ones whilst being stylish and functional at the same time. It enhances everyday life, offers supreme comfort and keeps you looking your best. 

Hugoo is here to support you and your baby and spread joy at the same time.

Made in London from 100% organic cotton, our sweatshirts are soft and gentle, with a generous fit allowing for a comfortable, oversized look.

The predominantly black and white patterned design is more than just a style statement, high contrast shapes are scientifically proven to aid your little one’s cognitive development; essentially jumpstarting their ability to make sense of the world. Watch how the designs capture their attention and give you a moment of calm!