The Baby Show, with Lidl GB, the UK’s largest and best-loved pregnancy and baby event is returning to the iconic Olympia Events, (formerly Olympia London) for its 23rd year from Friday 25th until Sunday 27th October. The show will feature the UK’s biggest parenting brands including Stokke, Tommee Tippee, MAM, Cybex, Joie, Nuna, UppaBaby, iCandy, Carifit, Baby Planet, Mama Bamboo – and new for 2024 – smarTrike and Miffy.

The one-stop shop for everything any new and expectant parent needs, the show will host the Buggy Testing Track so parents can try before they buy, a Baby Feeding Café for feeding in peace, the essential Lupilu Baby Changing Area, sponsored by Lidl GB, where visitors can try out their complimentary, award-winning range of nappies and wipes, and The Baby Show Café with Joie.

Mallory Reynolds-Trout, Show Manager at The Baby Show says: “Shopping for a new baby can be a very exciting, but overwhelming time. The Baby Show provides new and expectant parents with the opportunity to browse for the biggest brands in the parenting world, see all the latest gadgets, styles and designs and bag plenty of bargains along the way.

“We are thrilled to be returning to the beautiful Olympia London for our 23rd year and can’t wait to welcome a whole new audience of parents and grandparents to be.”

As well as the fantastic shopping opportunities at the show, there will be a Live Talks Stage where the UK’s best experts will be sharing their tips on the most important issues affecting new parents including feeding, sleep, birth, first aid, health and fitness and many more. Experts include Lucy Shrimpton, Founder of The Sleep Nanny, Daisy First Aid’s Jenni Dunman, Positively Parenthood’s Heidi Skudder, weaning experts, Charlotte Stirling-Reed and Annabel Karmel, the founder and CEO of Baby2Body, Melinda Nicci and many more.

Over 25,000 people will descend on London to shop for their new arrival, browsing products from around 350 household baby brands as well as new, emerging and boutique brands. The New Kids of the Block feature gives new businesses the chance to showcase their brands and visitors the opportunity to see new and exclusive products not available anywhere on the high street.

Selling everything you could need from cots to car seats, buggies to baby clothes, muslins to nursery furniture, The Baby Show with Lidl GB is the event of the year for those celebrating a new arrival – looking for products at the best discounted prices.

Tickets are £26pp on the door or £18 in advance and there are great offers running online up until the show. In August, there is a 2-for-£30 offer where you can grab a buddy and come together for an amazing price and you can add on a Baby Show Goody Bag, bursting with fantastic baby essentials, for just £6, worth over £75!

There is also a selection of Tommee Tippee packages, where you can buy your tickets and your essential Tommee Tippee products, meaning you can grab all your newborn feeding and baby care essentials and your tickets at a hugely discounted price! For more information visit www.thebabyshow.co.uk/olympia. 

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If you would like any information about The Baby Show with Lidl GB, our expert speakers, or wish to attend the show, please contact kat.adams@4media-group.com and fiona.jull@4media-group.com.

Please click HERE to download high-res imagery.

NOTES 

Opening Times: 

• Friday 25th October 9.30am – 5pm 

• Saturday 26th October 9.30am – 5.30pm  

• Sunday 27th October 9.30am – 5pm  

 

Address: The Grand Hall, Olympia Events, London, Hammersmith Road, London, W14 8UX 

 

*Excludes £2.50 transaction fee. 

About The Baby Show 

The Baby Show is the UK’s leading pregnancy, baby, and parenting event, attracting over 85,000 people each year. Organised by Clarion Events, it is home to unrivalled shopping, expert advice, exclusive offers from top parenting brands, and family-friendly fun.  

Forthcoming events: 

• The Baby Show with Lidl GB Olympia London, 25th- 27th October 2025
• The Baby Show with Lidl GB ExCeL London, 7th – 9th March 2025
• The Baby Show with Lidl GB NEC Birmingham 9th – 11th May 2025
• The Baby Show with Lidl GB Manchester Central, 6th – 8th June 2025  

 

Headline Sponsor: Lidl GB 

Trade Partner: Nursery Today

Official Podcast Partner: The Motherkind Podcast

Partners: Baby2Body Bounty, Daisy First Aid, Emma’s Diary, Joie, My Expert Midwife, Project Baby, ParentStars,  

Product Sponsors:, Obaby, Stokke®, Tommee Tippee 

About Clarion Events: Clarion Events operates over 100 events in 20 countries around the globe. Clarion has an international portfolio of leading brands covering energy, security and defence, electronics, technology, fashion, retail, gaming and consumer. Clarion’s vision is to be a leading industry partner and enabler, connecting people, communities and opportunities in every sector it serves. Clarion’s customer-centric focus delivers highly targeted marketing campaigns, connections, networking, learning, and information solutions live and online, that serve as platforms to build businesses, enhance customer relationships, and accelerate product awareness. Find out more at www.clarionevents.com.