Gemma is Consumer & Commerce Editor at MadeForMums, and has two decades of experience as a writer and editor. She studied journalism at the London College of Fashion and got her break as one of the UK's first professional bloggers. Over the years she's done everything from conducting celebrity interviews to hosting technology videos. She's featured in the Guardian, Vogue, Cosmopolitan and The Independent, appeared on Sky News and BBC Radio, and spoken at events like the Ideal Home Show and London Fashion Weekend. Before joining MadeForMums, Gemma was Senior Editor at POPSUGAR UK, where she wrote about everything from pop music to parenting.

Gemma is mum to a toddler, aunt to 3 children under 3, and loves nothing more than recommending the perfect pushchair, cot or carrier to make new parents' lives a little bit easier.