A beautifully designed colour changing thermometer that keeps baby’s room at a safe temperature. It’s portable so can accompany baby everywhere.

We have reinvented the traditional pregnancy pillow with this revolutionary new design. Our Breathe Pregnancy Pillow combines ergonomic shaping and luxurious breathable materials. Created using in dep ...

The Purflo Swaddle to Sleep Bag is a super soft, safe alternative to traditional swaddling and using loose bedding. Give your baby the choice of having their arms safely tucked in or keep them out. Ce ...

The Sleep Tight Baby Bed is the first of its kind to be safe for unsupervised and overnight sleep from birth – eliminating concerns raised by traditional nests and sleep positioners. Tested above and ...

Meet our safari friends ‘Raffi’ the very friendly giraffe & his best friends ‘Rory’ the Lion & ‘Zara’ the Zebra. The set of three safari friends prints would look lovely in a nursery, children’s bedro ...

Our Vision: To rewrite the feeding time rule book, creating the ultimate peace of mind for parents, and the very best bloom to life for their children Our Mission: To inspire, support and nurture fami ...

A Scandinavian-inspired blend of simplicity and functionality, the Fika & Hygge collection features bevelled edges, splayed legs and chic cut out handles. The ideal choice for those seeking a minimali ...

A fusion of Japandi and Scandi style, the Japandi furniture collection is crafted with a harmonious blend of natural rattan and wood textures. The design embodies a sense of tranquility for a serene a ...

Our best-selling 3 in 1 Maternity Hoodie now comes in classic black, navy blue and grey. It’s the easy everyday layer that’s perfect for bump, babywearing and beyond.

Introducing the Men’s babywearing hoodie – because dads wear babies too!