Your one-stop shop for baby products, advice and services.
The Baby Show Excel London is the UKs largest shopping and advice destination for all things baby.
Visitors can try, compare and buy products and enjoy exclusive deals from hundreds of brands.
Your one-stop shop for baby products, advice and services.
The Baby Show is the largest pregnancy, baby and parenting event in the UK, and has been helping new and expectant parents find everything they need for their growing family since 2002.
The Baby Show ExCeL London is the UKs largest shopping and advice destination for all things baby.
Visitors can try, compare and buy products and enjoy exclusive deals from hundreds of brands.
WHAT'S ON AT THE BABY SHOW LONDON EXCEL
Everything for your bump,
baby and you!
In addition to products, visitors also have the opportunity to get advice from the UK's leading baby and parenting experts, as well as trying out the latest baby products, and much more.
Brand Highlights
Top brands attending at
London Excel 2025*
Exhibitors will vary from boutiques, and online stores to those not on the high street and included well-known brands such as Maxi-Cosi, Cybex, MAM, Tommee Tippee, BabyBjörn, Mamas & Papas, and many more.
Exclusive Product Offers
Shop Savvy with our
show offers
The Baby Show is a great place to get the very latest product offers and deals from the UK's best UK brands. See some offers that are on show at Excel London in 2025.
SELECT A DIFFERENT SHOW LOCATION
Our Other Baby Shows
The Baby Show takes place four times a year, in addition to ExCeL London you can also find us at NEC Birmingham, Manchester Central and Olympia London.
9-11 May 2025
Our second show of 2025 is in Birmingham at the NEC this spring from 9-11 May 2025.
24-26 October 2025
Our fourth show of 2025 is at Olympia London from 24-26 October 2025
Go to Olympia LondonUpdates & Support
Updates on the latest for London Excel and helpful baby information and advice from our exhibitors, speakers and the Baby Show team.
A. The Baby Show Excel London takes place from 7-9 March 2025. Tickets are now live! Book your tickets now!
BOOK TICKETS
A. Yes, The Baby Show takes place 3 times a year. The next events are at Excel London , 7-9 March , 10-12 May at NEC Birmingham and 25-27 October at Olympia London in 2025.
A. Opening times are as follows:
A. Yes, we welcome all the family to the event. Children 0-14 years can attend for free. They will still require a ticket for entry. If you have forgotten to book a child's ticket, these can be obtained upon arrival.
A. Please email enquiries@thebabyshow.co.uk or visit our contact us page
A. Tickets are now on sale.
Book tickets here
A. Our online box office will be available for you to purchase your ticket on the morning you decide to come.
A. It is no longer possible to purchase tickets over the phone.
A. For any questions regarding your ticket purchase, either during booking or afterwards please contact See Tickets via the Support Centre.
Click here for the Support Centre
A. We encourage you to show your ticket on your smartphone. Please only bring a printout of our e-ticket if you do not have a smartphone.
A. Yes.
If the person you are attending with has a disability that restricts their ability to attend on their own and to the extent where extra support is required, you can purchase a carer ticket. Proof of disability is requested at the point of booking in order to obtain this ticket, so please have this available to upload. A carer ticket must be accompanied by a paying visitor.
A. Tickets are non-refundable and cannot be exchanged, transferred, or resold for commercial gain. Please contact See Tickets, our ticketing agent for more information. They can be contacted using their Support Centre.
A. Yes, there are lifts from the car park to the exhibition halls as well as lifts and step-free access at the nearby DLR stations.
All public entries allow for access by wheelchair via low gradient ramps and an automatic door. Once inside the venue, all floors are level, offering unobstructed access.
A. There are 40 toilets for disabled visitors located throughout the building. They are located near the Business Services centre, on level 0 between hall entrance N4 and S4, the ICC conference suites on Level 3 and the restaurants and cafes on Level 1 and Level 2.
A. If you have any queries or need assistance during your visit, please contact any member of the Excel staff who will be happy to help.
A. Yes, a hearing loop facility is available.
A. To be confirmed.
A. There are 88 Blue Badge spaces within Excel's car parks, located conveniently next to the entrances to the venue.
A: Wheelchairs are free of charge to hire. They are subject to availability so please email your enquiry to info@excel.london and they will confirm if there is one available for you to borrow. A form of ID (such as a driving licence, a passport, etc.) is required upon hire as a security measure.
Mobility scooters are free of charge to hire. They are subject to availability so please email your enquiry to info@excel.london and we will confirm if there is one available for you to borrow.
A physical form of ID (such as a driving licence, a passport, etc.) will be held as surety for the daily period of the loan.
Further information on accessibility at the venue can be found on the Excel website.
A: Excel welcomes all guide and assistance dogs.
A. There are several options available to get to Excel London including the Elizabeth Line and driving. Full details can be found here.
A. If you’re using satellite navigation please enter the postcode E16 1FR for the entrance to the car park. You can also use the what3words app or website, and enter the three word address ///cheer.events.began
A. We've officially partnered with EventBeds™ by NuBreed Hotels to give this year’s Exhibitors and Attendees access to exclusively discounted hotels at selected properties near to the event.
Save up to 30% and fully flexible rates are available. Due to increasing demand, we'd recommend booking soon through the EventBeds™ booking widget.
A. The nearest DLR stations to the exhibition halls are Custom House and Prince Regent.
A. Excel London has recently invested in improvements to the venue’s car park. New access control measures along with a pre-booking system means spaces can be booked prior to arriving on site. The new system operates using Automatic Number Plate Recognition (ANPR) technology.
Parking costs £25 for up to 24 hours
Pre-booking is the only way to guarantee your parking at the venue. It is recommended you book to avoid disappointment should the car park be full on arrival.
A. Yes, venue cloakrooms are open during event hours and are provided complimentary (subject to organiser discretion). The cloakrooms are located on level 0 (down the stairs, in between hall entrances N4 & S4) and at the east end of the venue on level 0.
A. There is a good selection of restaurants and eateries at the venue located in the Boulevard to cater for all needs and dietary requirements.
See food and drink options here
A. You can approach any of our Excel team who can help you with a medical emergency or go to level 0 on the boulevard and down the stairs by N4/S4.